H-E-B just dropped a major move: a multi-year deal with the Dallas Cowboys that’s turning grocery aisles into game-day hubs. Think tailgating, giveaways, and in-store experiences — plus Dak Prescott and crew starring in new commercials. But it’s not all about hype — H-E-B’s throwing down $500K to 10 local nonprofits and up to $50K to The Salvation Army, tied to the team’s sacks. This is fan engagement meets community impact — and it’s shaping up to be a touchdown for both brands.
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