Fat Marmot Week is here — a wild, viral fundraiser born from climate crisis and creative desperation. Scientists in Colorado, dubbed “marmoteers,” are turning their furry, snow-starved mountain rodents into internet sensations to save their research. Last winter’s record-low snow killed two-thirds of one marmot population while they hibernated — but the real stakes? These tiny critters are climate canaries: their struggles signal collapsing pollinators, shifting ecosystems, and water shortages downstream. With funding slashed, the team’s gone all-in — launching OnlyFans videos and minting $OnlyMarms crypto — raising $100K so far with a $200K goal to keep studying these chubby, vital sentinels for the next three years.

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