Big games bring big bucks—but do they truly benefit local businesses? The 2025 NBA All-Star Weekend pumped over $328 million into the Bay Area, giving spots like Moshi Moshi a 20% sales boost. Yet economists warn that these gains are often fleeting, with little lasting impact on neighborhood shops. While short-term crowds and positive city branding can help, rising costs, staffing woes, and parking headaches make it tough to sustain the momentum. For longtime locals, the real challenge is balancing new visitors with loyal customers who’ve been there since day one.
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