Perplexity’s massive India experiment—giving away premium AI to 50 million Airtel users—showed explosive growth, with 5M downloads in one month and 56M total during the promotion. Though downloads dropped after the free trial ended, daily revenue in-app actually rose, hinting at potential conversion—even if it’s too early to confirm. As other giants like OpenAI and Google follow suit in this price-sensitive market, Perplexity’s gamble could set a crucial precedent for AI monetization.

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