AI data centers are thirsty—literally. A viral ad starring Jason Kelce jokingly suggested using pee to cool servers, but it’s not as absurd as it sounds. Treated wastewater, including urine, is already being repurposed for industrial cooling in data centers. While raw urine isn’t practical due to minerals and bacteria, advanced treatment makes it safe for use—similar to how astronauts recycle water. Demand is soaring as companies invest in recycled water systems, even funding local infrastructure to ease pressure on drinking water supplies. The big hurdle? Scaling up treatment facilities, especially in rural areas—and policy changes like tax credits could help accelerate this green tech revolution.
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