Peacock just raised prices for all its plans — yes, even the ad-supported ones — as part of a bold move to fund top-tier content and stay competitive. New subscribers hit the price hike August 18th, existing users see it after September 17th, with annual subscribers and promo users locked in until their deals expire. But it’s not all cost-cutting: Peacock’s added AI-powered feeds, vertical live sports streaming, and new AI mystery games. Business is booming too — they’ve hit 48 million subscribers and just posted their first profitable quarter ever, thanks to major events like the NBA playoffs and FIFA World Cup. And get this: YouTube Premium subscribers will soon get access to Peacock Premium starting in 2027. This marks their fourth price bump in four years — joining Netflix and HBO Max in the streaming price war.
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