Ads in ChatGPT are wildly off-target—nearly a third show up in chats completely unrelated to the conversation, like pitching car tires during a Socrates deep-dive. Two-thirds appear where users aren’t even thinking about buying, booking, or comparing. While OpenAI claims relevance is improving, data shows the problem persists: marketing and software ads are especially bad, with nearly half irrelevant, and no sector hits the mark more than half the time. Context matters now, but AI’s ad engine keeps serving mismatched messages—even as more ads flood the chat.
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