Justin Blinder, a New York artist who lost his job before the pandemic, turned to bike delivery and noticed how starkly economic divides played out across the city. Fueled by that insight, he created “Ground Truth” — a device that makes your bike harder to pedal in rent-burdened neighborhoods and easier in wealthier ones, using GPS and census data to physically embody inequality. With a $10K grant, he built versions for regular bikes and Citi Bikes, aiming to turn abstract data into visceral experience. Also behind the “Pandemic Pulse” app, Blinder’s work challenges how we absorb information — making economic reality feel like something you’re literally riding through.
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