Joi AI is turning masturbation into a wellness ritual with AI companions, testing whether guided self-pleasure can reduce stress, boost focus, and even curb cravings—after paying ten “consultants” $2K each to masturbate daily (except Sundays) while using AI tools. Preliminary results show 25% less stress, 17% more focus, and 44% fewer cravings for junk food and nicotine—but critics warn the data relies on self-reporting. One participant, Keshav, said it felt like chatting with a real person and even used AI for fantasies, leaving him clearer-headed and more socially confident. With 150,000 applicants for just ten spots, the company aims to destigmatize solo pleasure as self-care—though skeptics wonder if AI companions might deepen social isolation instead of bridging it.
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