Amazon’s free Alexa+ AI assistant is now rolling out to all U.S. Fire TV devices, turning your TV into a smarter, conversational hub for entertainment and home control — no extra cost, no login needed. With twice as many voice interactions as before, users can now ask for shows by mood or era, like “find me a 90s comedy,” while also managing smart home devices and even viewing security camera feeds from their couch. As Google and Roku race to integrate AI into TVs too, Amazon’s move signals a major shift: your living room is becoming the command center for your digital life — and tech giants are betting you’ll love it.

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