AI’s backlash is boiling over as brands and celebs like Jason Kelce join the fray, urging folks to send their pee to data centers — a bizarre rallying cry against the tech giants. While Zuckerberg pitches AI as the ultimate personal assistant, promising to help with everything from careers to parenting, public trust remains shattered. Studies show messaging won’t sway opinions — the anger runs deeper. Anthropic’s CEO counters that it’s not about communication, but a crisis of faith in big tech and government, especially as AI fails to deliver on its grand promises like curing diseases. Data centers, despite greenwashing efforts, have become the perfect symbol for frustration with how tech companies operate — and everyone’s united in hating them.
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