Rule42 Sports Group is unleashing a softball revolution—investing big in Athletes Unlimited Softball and acquiring Softball America to turbocharge the sport from grassroots to pro. With ESPN viewership up 150%, sellout games, and merch sales soaring, the league’s momentum is undeniable. Renée James, founder of Rule42 and a sports tech pioneer, is personally backing the league as a board member, signaling serious long-term commitment. This move isn’t just about funding—it’s about building an ecosystem that discovers talent, amplifies visibility, and fuels global growth for women’s softball.
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