India’s beauty market is exploding—projected to nearly double by 2030—with global giants like Estée Lauder and L’Oréal snapping up local brands. Rising incomes, social media, and e-commerce are fueling this boom, while Gen Z leads the charge spending more on skincare than millennials ever did. Driven by digital discovery and a cultural shift toward self-care, India’s beauty scene is evolving fast, with niche, science-backed brands poised to dominate—and could soon trigger a wave of IPOs and M&A deals.
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