American Airlines is reviving seatback screens on domestic flights after realizing passengers missed them — especially when their own devices died or Wi-Fi failed. This reversal is part of a broader cabin upgrade effort to compete with Delta and United, who’ve invested heavily in in-flight entertainment. With travelers increasingly frustrated by unreliable personal tech and the travel market cooling, airlines are betting that consistent, built-in screens will boost loyalty — even as they watch their wallets. Newer, lighter tech makes installation faster and cheaper, with full fleet rollout expected by early next decade.
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