Phoenix is set to dazzle with a jaw-dropping 226-foot-wide, 41-foot-tall transparent LED display outside its NBA arena — the only one of its kind in the league. Scheduled for completion by September, this $10M upgrade isn’t just for the 2027 All-Star Game; it’s designed to turn downtown into a year-round fan hub with game highlights, previews, and watch parties. With a historic 209-game sellout streak and past All-Star hosting glory, Phoenix is doubling down on experience and legacy — even unveiling a $100M WNBA practice facility last year. This isn’t just tech; it’s a statement of commitment to fans, city pride, and the future of basketball.
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