The Shift Code
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Paul Coxhill on Running Cannes Lions, the Return of Brand, and AI’s Creative Limits

The Shift Code
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In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Paul Coxhill, Chief Operating Officer and President of LIONS Intelligence, to dive into the operational and strategic realities behind the world’s largest marketing and advertising festival.

What You’ll Learn:

  • How to structure portfolio governance across 20,000+ attendees and multiple global stakeholders
  • Why brand marketing is gaining renewed importance in the context of AI-driven discovery
  • How AB InBev built internal systems to deliver creative outcomes consistently
  • Where the boundary currently sits between AI capability and human creative judgment
  • How to measure creative ROI at the enterprise level

Paul is Chief Operating Officer of LIONS – the group of businesses including WARC, Effie, Contagious and Acuity Pricing and the home of Cannes Lions – and President of the LIONS Intelligence digital and learning businesses. As an ex-CMO and leading industry voice, Paul is a passionate advocate for the role of marketing as a driver of business growth and the power of creativity to accelerate marketing impact. He is an IAA Board Member and Fellow of the Marketing Society.

Episode Resources:



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