Unpacking the Capri EV

This feature provides an in-depth look at Ford’s strategic revival of a legendary moniker after a 38-year hiatus. The "Unpacking the Capri EV" guide explores how the classic 1970s "everyman's coupé" has been transformed into a sophisticated electric crossover SUV coupé built in Cologne, Germany.

The article highlights:

• • Visual DNA: A "slinky" fastback silhouette combined with a quad-element LED signature, which acts as a digital reinterpretation of the original’s twin-lens headlamps.
  • Technical Prowess: Detailed specs on the AWD Premium variant, which boasts 340 PS and can sprint from 0 to 100 km/h in 5.3 seconds, and the Extended Range RWD model, which offers a class-leading range of 627 km (390 miles).
  • Human-Centric Tech: A tour of the 14.6-inch SYNC Move adjustable touchscreen, the secure "My Private Locker" hidden behind the screen, and the 17-litre MegaConsole storage area.
  • Driving Dynamics: Why the car’s "smooth, damped precision" allows it to maintain a distinct Ford identity despite sharing its mechanical platform with Volkswagen.

The original Capri was the car of "grit-and-glory rebels"; the new version targets "premium professionals" like solicitors and accountants. This shift in "cultural iconography" has made it harder for the car to capture the same emotional spark as the 1970s original.

• 
  

In summary, the Capri EV is a highly competitive and "strategically sound" vehicle, but it often has to fight through the noise of its own legacy and a highly competitive market to be seen for its modern merits.