Nike’s stock is in freefall, down over 30% this year and near its lowest in 12 months, but signs of recovery are emerging. A massive $986M tariff refund, renewed wholesale partnerships, and a new CFO signal strategic pivots — especially in slowing Chinese digital sales. Watch for the number 40 this month as a key investor marker. While now may not be the time to buy, the drop from its 2021 peak could be nearing bottom, offering potential upside if Nike’s revival plan takes hold — and history shows early bets on turnaround plays can pay off big.
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