Brinker International’s Q2 earnings reveal Chili’s is the unexpected star, driving growth through smarter operations, a revamped menu like the Big Crispy Chicken Sandwich, and customer-focused tweaks that are boosting traffic and profits. Analysts probe their mid-single-digit sales forecast and inflation-fighting strategy, while the company highlights the “3 for Me” deal’s staying power and expansion potential in hot markets like California, Texas, and Florida. With stock rallying and momentum building, the real test lies in sustaining efficiency gains and accelerating new locations — a recipe that could reshape casual dining.
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