In this episode of Stop Requested, I sit down with Kristin Taylor, Senior Director of UX at MBTA and Chief Experience Officer for Transit Ops. We explore the importance of designing transit technology around the full rider journey rather than just focusing on tools. Kristin emphasizes that trip planning is a process that requires accurate data and effective communication across all channels to ensure a smooth experience for riders. We discuss the significance of shared ownership in transit technology, the connection between transit tech and civic tech, and the need for agencies to prioritize user-centric solutions. Join us as we delve into how these insights can transform public transportation for the better.
