Ford has officially revealed the name of its upcoming affordable electric pickup—and it's called the Ford Fathom. More importantly, Ford has also given us our first look at pricing, and it could shake up the entire EV truck market.
With a starting price of just $28,350 (before destination), the Ford Fathom is positioned to compete directly with the Slate Truck while offering a four-door cabin and an impressive list of standard technology.
Could the Ford Fathom become the affordable electric truck buyers have been waiting for? Or will competitors like Slate, Tesla, Rivian, and Chevrolet still have the advantage?
Watch now and let us know your thoughts in the comments!
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