How Director Josh Cohen Made Impossible Shots That Look Expensive

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4i3vgNe▶ About This Episode:Director Josh Cohen joins Dylan Hahn to break down the Doritos x Formula 1 commercial starring Gordon Ramsay. Josh explains how a snowed out Toronto shoot forced the team into 3D truck scans and CG exteriors, how a moving light on a push cart replaced a volume stage they couldn't afford, and how the camera shake, blowtorch transition, and jalapeno explosion were all built in camera. He also gets into working with VFX house Wicked Pixels, printing the final film back to 16mm, and why he chose to edit the project himself.