What if being more direct actually made people trust you more? My friend Ben Bruno has spent years training some of the most recognizable people in the world, and one of the things I appreciate most about him is that you always know where he stands. In this episode, we talk about how to give an honest opinion without being a jerk, why people respect you more when you stop telling them what you think they want to hear, and how to adjust the way you communicate depending on who’s in front of you.
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