GI Maps are a great tool, but most people are using them wrong; which means you're not only looking for your root causes in the wrong place, but you're also wasting your money - to the tune of $400-$500 per test!
TOPICS DISCUSSED:
Why GI maps are a waste of money
Why they won't identify your root cause
When a GI map is a good idea vs a bad idea (waste of money)
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