In this clip from The Manager’s Playbook, Nick Groff breaks down why great artist managers need to think like CEOs, not just operators.

Nick and Mauricio Ruiz discuss the modern manager’s role in building artist businesses, aligning teams, protecting long-term vision, and creating real growth around the artist.

They also get into equity, IP, joint ventures, manager commissions, hiring for emotional intelligence, building scalable teams, and why instinct is often just experience with better timing.

A sharp listen for artists, managers, aspiring music executives, and anyone trying to understand what artist management really looks like today.

Simply put, a conversation like this doesn't come cheap.


Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠


Listen to the full episode here -

Spotify: ⁠⁠⁠⁠https://open.spotify.com/episode/2WkHm0XSp9TX4hbyUCRGxC?si=yepnZQe2QAq1dSPZ0-H66w⁠⁠⁠⁠


Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

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