NBA personality and creative consultant Vic Jacobi joins Mixed Signals to talk about how she built one of the more unusual careers in sports media — starting from a Kobe Bryant Twitter follow in high school and turning it into a decade of courtside access, Fashion Week client work, and a branding studio in downtown Manhattan. Max asks Vic how she earned the trust of players who keep famously tight circles, what it means to be the person between an athlete and an agency, and why former NBA star Carmelo Anthony told her she needed to start getting paid for her work. They also get into who has the best "drip" in the league, why the "tunnel fit" era has peaked, and what it was like to navigate Ibiza with three Atlanta Hawks players who needed a plug for a yacht.
Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media
For more from Think with Google, check out ThinkwithGoogle.com.
Find us on X: @semaforben, @maxwelltani
If you have a tip or a comment, please email us mixedsignals@semafor.com
Podden och tillhörande omslagsbild på den här sidan tillhör
Semafor Podcasts. Innehållet i podden är skapat av Semafor Podcasts och inte av,
eller tillsammans med, Poddtoppen.