When a Broadway show becomes a long-runner, its lifetime spanning multiple decades, it's hard to imagine that it could ever close.
However, recent grosses for the musical Wicked seem to suggest that the show, which was recently adapted for screen, has been slowing down at the box office, with some of its lowest weekly earnings in years.
Today, Mickey-Jo is posing the question "what would it take for Wicked to actually close on Broadway?" and what steps might we see the show taking over the next few years in response?
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00:00 | introduction
03:06 | what's going on?
08:07 | the reasons why
13:09 | the other factors
17:59 | the next steps
22:53 | conclusion
About Mickey-Jo:
As one of the leading voices in theatre criticism on a social platform, Mickey-Jo is pioneering a new medium for a dwindling field. His YouTube channel: MickeyJoTheatre is the largest worldwide in terms of dedicated theatre criticism, where he also share features, news and interviews as well as lifestyle content for over 95,000 subscribers. With a viewership that is largely split between the US and the UK he has been fortunate enough to be able to work with PR, Marketing, and Social Media representatives for shows in New York, London, Edinburgh, Hamburg, Toronto, Sao Pãolo, and Paris. His reviews and features have also been published by WhatsOnStage, for whom he was a panelist to help curate nominees for their 2023 and 2024 Awards as well as BroadwayWorldUK, Musicals Magazine and LondonTheatre.co.uk. Instagram/TikTok/X: @MickeyJoTheatre
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