In the weeks after the murders, the Goncalves family said they wanted to raise money for a reward in hopes that a financial incentive might persuade someone with useful information to come forward. Kristi Goncalves said the family planned to use crowdfunding campaigns, including GoFundMe and GiveSendGo, to build a reward fund and, if necessary, hire a private investigator. At that point, the case was entering its fifth week with no publicly identified suspect, and the family was becoming increasingly frustrated with the pace of the investigation and the limited information being released by authorities. Nearly $15,000 had already been raised through the two campaigns, with the family saying the money would go toward getting answers as well as Kaylee’s final arrangements and celebration of life.
The proposed reward also highlighted the growing divide between the Goncalves family and law enforcement over how aggressively the public should be enlisted in the search for the killer. Moscow police said investigators were already receiving strong tips and leads and had not yet decided that an official reward was necessary, while the Goncalves family clearly believed every available tool should be used to generate information. Their willingness to independently raise money showed just how desperate they had become for movement in the case and how unwilling they were to simply wait for investigators to dictate the pace. Before Bryan Kohberger’s arrest later that month, the reward effort was another example of the family using public attention and media exposure to keep pressure on the investigation and search for anything that might break the case open.
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