This week, I’m joined by Barbara Bradley Baekgaard, co-founder of Vera Bradley, to hear the story behind the brand and the woman who helped build it. What started as a simple observation at an airport would become one of America’s most beloved lifestyle brands. In 1982, Barbara Bradley Baekgaard and her friend and business partner Patricia Miller noticed that every piece of luggage looked the same: boring, black, and bland. That moment sparked the idea for Vera Bradley, built on the belief that color could change how you feel.
Together, we talk about entrepreneurship, ambition, motherhood, success, and the lessons Barbara learned along the way. It’s an insightful conversation about what it really takes to build something lasting, and what can happen when your dream changes your life in ways you never expected.
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Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.
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