The Bros talk with KICKER Audio's Brand Manager, Jeremy Bale about the storied company, its humble beginnings started by founder Steve Irby to it current worldwide reach, bringing the unmistakable KICKER sound to everything from powerboats, cars, side-by-sides and motorcycles and powersports.

Listen as Jeremy shares behind-the-scenes stories, the evolution of KICKER Audio, and what continues to make the company one of the most recognizable names in sound. Also, a bonus treat of Steve Irby himself, recounting the early days of KICKER Audio to where he has brought the brand to today. All while Livin' Loud and doing it unapologetically. 

This is Jeremy Bale and this is the story of KICKER Audio. 

This episode is brought to you by Monster Energy.

Myrick Coil is the driver for the National Champion Monster Energy / M CON Pro Class 1 team, Speedboat Magazine Test Team Driver, lead shop foreman at Performance Boat Center and a dedicated family man and father of 5.

Ray Lee is the publisher of the national/international publication Speedboat Magazine, where nine high quality issues are printed each year with global distribution, and popular social media platforms on Facebook, Instagram and TikTok. With all of the "Bros" experience, knowledge, and friends and colleagues in the industry and sport, this podcast is sure to entertain, enthuse and educate the powerboating community.

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