What does it look like when a 35-year-old organization that has never fundraised decides to go all in on individual donors?

In this special episode recorded live at GiveCon, I sit down with Penn Street, returning podcast guest, Development & Outreach Director at Aftersight, and host of The Blind Chick podcast. Penn walks us through Aftersight's transformation from a grant-only model to running successful sprint campaigns, including a $20K in 20 Days campaign that exceeded its goal and changed how the entire organization thinks about fundraising. We also dig into something most nonprofits completely overlook: accessibility as a revenue strategy. Penn makes the case that blind and low vision donors have money and want to give it to you, but your fundraising materials, events, and technology are making it impossible. Plus we talk about turning podcast audiences into email subscribers, using past guests as Social Street Team® members, and why your volunteer list might be the most underused donor pipeline in your organization.

Topics:

  • How Aftersight went from zero individual fundraising to exceeding its first $20K in 20 Days campaign goal
  • Why your podcast guests, volunteers, and past event attendees are untapped donor pipelines
  • Using lead magnets to move podcast listeners into your email list, and why that matters for campaigns
  • Accessibility as a revenue strategy: what nonprofit events and emails are missing and what it's costing them
  • The Social Street Team® method is applied to an organization with a national and international audience
  • Live Q&A: lapsed donor strategy, CRM migration, and alt text for inclusive email storytelling


For a full list of links and resources mentioned in this episode, click here.

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here. 

 $10K in 10 Days:  The Campaign Plan You Can Run From Your Laptop  

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Thursday, August 20th at 12 PM ET

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