WGSN CEO Carla Buzasi is joined by WGSN Senior Commissioning Strategist of City by City Joanna McGinn to unpack how travel is transforming from passive escapes into meaningful journeys. They explore the forces reshaping the 2026 to 2029 travel landscape, including wellness, creative migration, noctourism and the growing demand for local connection.
If you are a brand, hotel and or retailer, find out how to meet travellers where they are and where they will be as they seek awe, friction and experiences that feel culturally rooted rather than globally standardised.
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