What It Takes to Build Privacy Infrastructure at the State Level: Tom Kemp on California's DROP System

California created a free service that deletes your personal information from over 600 registered data brokers. Tom Kemp, Executive Director of the California Privacy Protection Agency (Cal Privacy), breaks down how the DROP system actually works, why data brokers face fines of up to $40 million a day for non-compliance, what to do if you live outside California, and more.

🔗 SOURCES & LINKS
• Cal Privacy: https://cppa.ca.gov/
• DROP: https://privacy.ca.gov
• California Safe at Home Program: https://www.sos.ca.gov/registries/safe-home

⏱️ TIMESTAMPS

• (00:00) - INTRO
• (01:44) - CPPA VS. CAL PRIVACY
• (02:52) - TOM'S BACKGROUND
• (04:39) - CAL PRIVACY RELATIONSHIP WITH BIG TECH
• (07:38) - CAL PRIVACY INSPIRATION
• (12:23) - THE PRIVACY PARADOX
• (15:15) - CALIFORNIA'S APPROACH VS. OTHERS
• (18:04) - UPCOMING BROWSER REQUIREMENTS
• (19:15) - DELETE REQUEST AND OPT-OUT PLATFORM (DROP)
• (26:08) - HOW DROP WORKS
• (28:05) - DROP VS. DATA REMOVAL SERVICES
• (00:00) - 37:14 WHO RUNS THE DROP TECH?
• (39:43) - DATA SECURITY & INFRASTRUCTURE
• (46:14) - LEAVING OR CUSTOMIZING DROP
• (46:46) - TIMING
• (47:33) - DATA BROKER REGISTRY
• (49:41) - DATA BROKER REACTION
• (51:36) - WHY IS THIS RETROACTIVE?
• (54:45) - HOW TO ADVOCATE WHERE YOU ARE
• (57:50) - FEDERAL PRIVACY REGULATION
• (01:00:12) - HOW TO UTILIZE YOUR RIGHTS & TOOLS
• (01:04:14) - FINAL THOUGHTS

🎥 VIDEO
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