“Ninety percent of all of our proofs of concept convert to long-term contracts because the ROI case is so clear,” Clay Bavor, co-founder of Sierra, tells Bloomberg Intelligence senior technology analyst Anurag Rana. The pair discuss the evolution from single-interaction service bots to long-horizon agents that can reason across weeks or months, coordinate conversations across multiple channels and pursue high-value outcomes such as mortgage origination, customer retention and sales. Bavor explains why the context layer could become a critical source of competitive advantage, enabling agents to build memory from each customer interaction and use those insights to deliver increasingly personalized and productive experiences.
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