Have you noticed your reach on LinkedIn taking a massive dive over the last few months? You’re not imagining it. Posts that used to hit tens of thousands of impressions are suddenly getting buried, no matter how good the content is or how many comments it gets.

This week, we talk about what's actually going on behind the scenes at LinkedIn — and why organic reach feels completely broken right now.

Including:

  • What quietly changed in LinkedIn's internal algorithm update (and the specific metric they now care about more than likes or comments)
  • The "AI slop" problem cluttering feeds and why platforms are reacting the way they are
  • Where to actually pivot your distribution when you can't rely on a single algorithm to carry your inbound pipeline
  • A slightly dystopian look at where search, agency research, and zero-click search are heading in the next few years


Available wherever you listen to podcasts.

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Jen Montague and Casper Rouchmann. Innehållet i podden är skapat av Jen Montague and Casper Rouchmann och inte av, eller tillsammans med, Poddtoppen.