With commentary on the emergence of a ‘multipolar’ world, of
transatlantic rifts and the rise of ‘middle powers’ ubiquitous, tales of
the decline of something called ‘the West’ seem to be everywhere. Yet
the meanings the idea of ‘the West’ acquires in spaces beyond it tell us
at least as much about the state of the world as portents of its
demise.
Based on a combination of cultural analysis of historical
writings and—most strikingly—deep immersion in often very spicy Chinese
social media fora, Chenchen Zhang’s new book Easting the West: Theorizing the Postliberal Conjuncture from China (Oxford
University Press, 2026) theorises the shifting significations ascribed
to ‘the West’ in China since the late-imperial collision with European
empires. Whether imagined as a source of modernity, a colonial
exploiter, geopolitical rival or—most recently—a civilisation sunk into
decadence and decay, ‘the West’—Zhang shows—is a foil for China-based
worldviews which, whatever their anticolonial or anti-Western
sentiments, are also entangled with Eurocentric hierarchies of race,
nation and gender whose patriarchal and civilisational histories are
rooted at least partly that very same ‘West’.
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