What do sponsors really expect from race teams in 2026?
In this episode of EPARTRADE Race Industry Now, Mike DeFord, Business Development Director at VSC Race Works, explains how motorsports sponsorship has evolved beyond decals and logo placement into data-driven business partnerships.
Hosted by Brad Gillie of SiriusXM Channel 90, Late Shift, this webinar covers sponsorship ROI, digital marketing, social media value, AI tools, content creation, hospitality programs, sponsor reporting, and how racers can avoid common sponsorship scams.Topics Covered:✅ How motorsports sponsorship has changed✅ What sponsors actually look for today✅ Measuring sponsorship ROI and engagement✅ Social media and content creation strategies✅ Sponsor recap reports and retention✅ Hospitality and customer experiences✅ Using AI without losing authenticity✅ Warning signs of sponsorship scams✅ Building long-term sponsor relationshipsWhether you're a race team owner, driver, crew chief, marketing manager, manufacturer, or motorsports business professional, this webinar provides valuable insight into the future of racing sponsorship.Featuring: Mike DeFord, Business Development Director, VSC Race WorksHosted by: Brad Gillie, SiriusXM Channel 90, Late ShiftPresented by ARP, Inc., PEAK, Fifth Third Bank Motorsports, Ferrea Racing Components, CTech Manufacturing, & Race-Fan.🏁 EPARTRADE – The Racing Industry. Every Minute. Every Day.Connect with over 75,000 motorsports professionals, 36,000 racing businesses, and companies in 125+ countries.🌐
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