How do you know which craft fairs, markets and selling events are right for your jewellery business?
In this episode of the Jewellers Academy Podcast, Jess is joined by Emma René, founder of jewellery brand Narratorium, to talk about how to choose events that suit your jewellery, your customer and the stage your business is at.
Emma has been selling her jewellery at events for around ten years, from larger trade shows and established craft fairs to local markets, art fairs, collaborative pop-ups and more niche events. She shares what she has learned about starting local, researching events before you apply, finding the right mix of makers and understanding whether your ideal customer is actually likely to be there.
Jess and Emma also explore why a successful event isn't only about the sales you make on the day. Craft fairs can give you invaluable customer feedback, help you become more confident talking about your jewellery, build awareness of your brand and create connections that lead to sales and opportunities much later.
Plus, they run through some of the UK jewellery and contemporary craft fairs worth having on your radar, from Goldsmiths' Fair and Desire to Handmade Chelsea, Craft Festival Bovey Tracey and more.
In this episode, we cover:
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How to choose the right craft fairs for your jewellery business
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Why starting with smaller local events can be so valuable
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What to look for when researching a fair
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Why the other exhibitors and overall curation matter
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How to tell whether your ideal customer is likely to attend
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Using events to learn more about your customers and your jewellery
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Talking about the story and inspiration behind your work
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Finding niche selling opportunities beyond traditional craft fairs
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Choosing jewellery and price points to suit different events
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Why one disappointing fair doesn't necessarily mean the event is wrong for you
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UK jewellery and craft fairs to explore
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How to strengthen your application and improve your chances of being selected
Listen now to discover how to choose selling events that are a good fit for your jewellery, your customers and your business.
Looking for more places to sell your jewellery? Check out our directory of UK jewellery and craft events to have on your radar.
https://www.jewellersacademy.com/blog/uk-craft-fairs-for-jewellers-where-to-sell-your-handmade-jewellery
