Adam explores the evolution of social media, its impact on yoga communities, and the challenges and opportunities it presents for teachers and practitioners. He reflects on the shifts in engagement, the influence of conflict-driven content, and how to navigate social media responsibly.

Key  Topics

·      The decline of organic reach on social media

·      The impact of conflict-driven content

·      The role of algorithms in shaping engagement

·      The importance of authenticity and responsibility

·      The influence of influencers and winner-takes-all dynamics

·      Balancing online presence with real-life interactions

·      The saturation of information and its effects

·      Strategies for creating meaningful content

·      The psychological impact of social media

·      The ethical considerations of marketing in yoga

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