Najoh Tita-Reid, former Chief Growth Officer at Mars Petcare, joins us to discuss why she made the unusual decision to step away from one of the biggest roles in marketing to embark on a self-described "learning safari", immersing herself in the world of AI and exploring what it means for the future of business.
In this conversation, Najoh shares why she believes too many organisations are using AI purely to drive efficiency, when its greatest opportunity lies in unlocking growth. We explore how AI is changing creativity, leadership and the role of the CMO, why marketers risk becoming tacticians instead of strategic business leaders, and what today's CEOs really expect from marketing.
Timestamps
00:00 - Start 00:57 - Why Najoh left Mars 02:18 - Why F1 is the perfect metaphor for AI in 2026 05:18 - Using AI for growth vs efficiency 08:01 - The impact AI is having on creativity 09:17 - Why AI is the colonisation of inefficiency 16:21 - Are we at risk of becoming tacticians and not strategy leaders? 18:52 - Does the CEO understand your role? 22:40 - Can AI actually delivery higher efficiency? 25:00 - What’s the secret to delivering growth 28:24 - What having a different job title gives you permission to do 33:11 - They key leadership skills for a great CMO 34:02 - Why great CMOs are accountable for making change 36:06 - Lessons from Najoh’s biggest failure 40:01 - The difference between culture in the UK and USA 44:09 - What Najoh has learnt on her learning safari 49:47 - The best advice Najoh has ever been given
Podden och tillhörande omslagsbild på den här sidan tillhör
Jon Evans. Innehållet i podden är skapat av Jon Evans och inte av,
eller tillsammans med, Poddtoppen.
