You’re pitching before they’re ready (do this first)

I've spent the last two weeks going through sales copy for two different clients — and they both made the exact same mistake.

Not a small one. A mistake that's probably costing them thousands of dollars every single month.

And here's the crazy part — their copy actually looks good. Great hook. Clear offer. They just skip one thing... and it's the one thing that actually gets people to buy.

If you've ever written a sales page, an email, or pitched on a call and felt like people just... didn't lean in the way you expected — this is exactly why. Let's break it down.

Chapters

00:00 Introduction: Common sales mistakes and the importance of the right sequence
01:59 The principle: Immersion creates conversion
05:05 The problem with pitching too soon
07:10 The importance of baking in the pain
10:08 How to articulate and tease out the pain
13:07 The role of premise and unique worldview
17:09 Teaching as a belief-shifting tool
19:59 Using storytelling to build trust and authority
22:55 The power of a compelling premise
25:48 Aligning the offer with the premise
29:01 The long game: building trust over time
31:02 Analyzing your sales pages for proper sequencing
33:06 Summary: The sequence of promise, pain, premise, and offer

📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/

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How To Get Paid For What You Know
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Rebel: Find Yourself by Not Following The Crowd
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