You can be an exceptional photographer and still be completely invisible to the clients actively searching for someone like you. Not because your work isn't good enough, but because Google doesn't know you exist. Don't worry, though! This episode is going to make that problem go away.
SEO for photographers isn't dark magic. For a local photography business, roughly 90% of what moves the needle comes down to three things: your H1 tag, your image alt-text, and your site speed.
Your H1 is the main headline on your webpage and one of the strongest signals Google uses to understand what your page is about. "Capturing the Essence of Your Soul" is lovely — but nobody is searching for it. "Wedding Photographer in Austin" is what actually gets you found.
Alt-text is the written description attached to every image on your site. Google cannot see your photographs — it reads the label you give them. A file named "_MG_5422.jpg" tells Google nothing. A file named "golden-hour-bride-groom-portrait-austin-texas.jpg" with a matching alt-text description tells Google exactly what it needs to know.
Site speed is a documented Google ranking factor, and photographers are almost universally the worst offenders — uploading massive unoptimised files directly from Lightroom. Images destined for the web should be under 500KB. Free tools like Squoosh make this straightforward. I also recommend using a file format such as WebP to bring down file sizes.
Finally, we cover Google Business Profile — the free local listing that puts you on the map, literally, when someone searches for a photographer near them. A complete, well-reviewed profile can outperform a first-page organic ranking for local search intent.
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About The Podcast
The Nerdy Photographer Podcast is written and produced by Casey Fatchett. Casey is a professional photographer in the New York City / Northern New Jersey with more than 20 years of experience. He just wants to help people and make them laugh. You can view Casey's wedding work at https://fatchett.com or his non-wedding work at https://caseyfatchettphotography.com
If you have any questions or comments about this episode or any other episodes, OR if you would like to ask a photography related question or have ideas for a topic for a future episode, please reach out to us at https://nerdyphotographer.com/contact
