Somerset, Kentucky, had historical markers scattered around downtown, but Jody McRoberts suspected many people barely noticed them. Through Strong Towns Pulaski, she turned those overlooked signs into a reason for people to slow down and look more closely at the place they lived. The group organized a walking tour, recruited five volunteer guides, and partnered with the local historical society to add research beyond what was written on each marker. One stop at the century-old Virginia Theater opened up a bigger question: What is an old building worth to a downtown when saving it costs money, but losing it would leave a hole behind?
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