Everyone tells you to create a downsell for the leads who say they can't afford your main offer. I'm telling you why that's usually the wrong move, using a real conversation from a hot seat at Embodied Marketing Live with an entrepreneur who was maxed out and about to make that exact mistake. I'm breaking down why a cheaper offer can quietly cannibalize your best seller, why the people who "can't afford it" are often your best future clients, and why doubling down on your core offer will move your business further than chasing quick, low priced sales ever will. If you've been tempted to create a downsell, listen to this before you do.
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