On this episode of the podcast, Chewy discusses the start of his Chewjitsu Association.
Chewy discusses why he wanted to start his own association, the major marketing mistakes he made when growing his gym, (the "DVD marketing disaster"), what makes a successful marketing campaign, important ideas on retaining students at the gym, what people can expect to receive as part of the Chewjitsu Association, and the most challenging things about starting a new association.
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