The cultural supremacy of the influencer seems to be waning.
For nearly a decade, they’ve become a fount of cultural commerce, affecting how to live, what to buy, and who to follow for advice. But a backlash – against everything from expensive shopping hauls to the very persona that built an influencer's brand – is leaving many questioning their cultural relevance. So what’s going on with influencers – or better yet – who’s going to replace them? To understand this cultural shift, we’re chatting with Ira Madison III, host of The Feedback with Ira Madison, to figure out what happens when the influencers lose influence.
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