Avsnitt Brodie McLeish: Tourism New Zealand General Manager of Marketing on their new 'Don't be a Stranger' campaign The Mike Hosking Breakfast Spela Dela
Tourism New Zealand's shifting gears with a new campaign, with a specific group in mind. It's launched its new Don't be a Stranger campaign, targeting Kiwis' friends and relatives across the UK, Canada, and Australia. This cohort spent a total of $2.6 billion visiting this country in the year to June. Tourism New Zealand's Brodie McLeish told Mike Hosking they're trying to find different levers they can use. She says about 93% of Australians see their campaigns, so they're going after a different audience this time. LISTEN ABOVE See omnystudio.com/listener for privacy information. Rss Apple Podcaster →
