How To Get ChatGPT to Recommend Your B2B Business

"Is this AI Search visibility thing even relevant for B2B?"

That's the question our CEO, Charlie Marchant, got asked by the audience at eCommerce Scotland. It's a fair one, too, because most AI Search examples you see are consumer-focused. If you're selling components or software to other businesses, how much does ChatGPT really matter to your buyer journey?

The answer is: a huge amount, and the data backs it up. But B2B buyers use AI differently to consumers, which means your approach to AI Search Optimisation (also known as Generative Engine Optimisation or AI SEO) needs to be different too.

Tim Cameron-Kitchen covers:

• Why B2B buyers are turning to AI throughout the purchase journey, including data from Forrester and G2 showing just how far this shift has gone

• How to benchmark exactly where your brand stands in AI tools like ChatGPT, Google AI Overviews, Gemini and Perplexity, and how you compare to your competitors

• How to read AI sentiment data to see what these tools are actually saying about your brand, and whether they're pushing the right messages

• How to map what your buying committee is asking AI, and how to identify the content gaps that are costing you visibility

• Why niche, lower-volume B2B topics can still be some of the most valuable ones to target in AI search

• Why digital PR now has a second job: getting your brand mentioned on the third-party sites that AI tools cite in their answers

• How to track the commercial impact of your AI search visibility, including getting your sales team to ask "where did you find us?"

Want a prioritised action plan for your own AI and organic search visibility? Our team can carry out a full paid audit across every platform, your sentiment, and your topic and prompt visibility. Request one at https://exposureninja.com/audit

Read the full show notes:

https://exposureninja.com/podcast/ai-search-optimisation-for-b2b/

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