Owen Fitzpatrick talks about how your inner propaganda shapes your beliefs, decisions, and behavior–and how you can stop it from sabotaging your success.


— YOU’LL LEARN — 

1) Why to be wary of the “temptations of certainty”

2) The three reasons people form/change their beliefs 

3) The four steps to rewiring your beliefs 


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— ABOUT OWEN — 

Owen Fitzpatrick is a social psychologist. Owen has traveled to more than 100 countries and studied propaganda firsthand in places such as North Korea, Rwanda, and Afghanistan. Also an award-winning filmmaker and former television presenter, he brings the craft of storytelling to his work. He has worked with leaders at Google, LinkedIn, Pfizer, and Coca-Cola, studied at Harvard Business School and MIT, and is the author of nine books translated into 20+ languages. His TEDx talk “Mind Control” has reached more than 1.4 million viewers. Originally from Dublin, Ireland, he now lives in New York City.

• Book: Inner Propaganda: Leading Hearts and Minds Through Turbulent Times

• Book site: InnerPropaganda.com

• Instagram: owenf23

• LinkedIn: Owen Fitzpatrick

• Website: OwenFitzpatrick.com


— RESOURCES MENTIONED IN THE SHOW — 

• Study: “The rise and fall of rationality in language” by Marten Scheffer, Ingrid van de Leemput, Els Weinans, and Johan Bollen

• Study: “On the conversational persuasiveness of GPT-4” by Francesco Salvi, Manoel Horta Ribeiro, Riccardo Gallotti, and Robert West

• Book: Thinking in Bets: Making Smarter Decisions When You Don't Have All the Factsby Annie Duke

• Book: Influence: The Psychology of Persuasion, Revised Edition by Robert Cialdini

• Book: Think Again: The Power of Knowing What You Don't Know by Adam Grant

• Book: Address Unknown: A Novel by Kathrine Kressmann Taylor

• Documentary: "Behind the Curve"

• Past episode: 664: Dr. Robert Cialdini on How to Persuade with the 7 Universal Principles of Influence


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