Are you treating cash as the reward you get from your business, or as the tool that fuels everything you want to build? The difference between an entrepreneur and a true CEO is understanding that capital isn't just something you accumulate. It's something you strategically deploy.
In this final episode of the Capital Is a Verb series, Eleanor breaks down the third movement of the Jewel Capital Framework: deploying capital. She explains the three buckets where capital should go, why sophisticated operators think differently about cash, and how intentional deployment can turn your business from a source of income into an asset that creates transferable wealth.
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